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Showing posts from April, 2024

🕹️ Cardamom Picker: Biryani Madness

Can you save the biryani before it’s too late? They lurk in every delicious spoonful... They pretend to be friendly spices… But deep down, they know they’re unwanted. Yes, we’re talking about the one and only — 🥶 Ilaichi aka Cardamom aka the Uninvited Guest. 🎮 Now You Can Fight Back! We made a game so you can finally take revenge on all those traumatic bites. Slap that smug cardamom with your click/tap and show it who’s boss! 🎯 How to Play: 1. Click the “Start Game” button to begin your spicy mission. 2. A mischievous cardamom (with its tongue out, mocking you 😝) will appear randomly on the biryani plate. 3. Tap or click on it as fast as you can. 4. You have 60 seconds to hunt down as many of them as possible. 5. At the end, your score will show up like a true warrior’s trophy 🏆 Feeling spicy? Hit Restart and go again!

From Professional Networking to Content Copycatting: Are You Guilty?

LinkedIn has changed from just a place for professionals to connect to a spot where people share lots of different things they create. But as this change happens, there's a big problem: many people aren't giving credit to the original creators. It's like how in Pashto music, once a song gets popular, everyone sings it without caring about who made it. Similarly, on LinkedIn, when someone posts something good, others often copy it or share it without saying who originally made it. This isn't fair to the person who came up with the idea and it raises questions about what's right and wrong when it comes to owning ideas. It's really important for people on LinkedIn to understand and respect the work of others. Giving credit to the person who made something not only shows that you appreciate their work, but it also helps create a community where people are respectful and work together. Even if you can't directly say who made something, just mentioning that it...

No Advertising is not Digital Marketing! (only)

When you hear "digital marketing," what comes to mind? Google ads, sponsored social media posts, maybe even those pesky pop-ups that follow you around the internet? Advertising and paid media indeed play a significant role in digital marketing. However, I can't help but feel a bit angry whenever I come across a job post or content that narrowly defines digital marketing as just advertising. Jobs that harp on advertising are looking for shortcuts, whereas marketing is a long-term process.  Let's set the record straight: digital marketing is not just about ads. It's a subset of marketing, akin to a vast ocean with advertising as just one of its many channels. Imagine you've allocated a budget for advertising. You launch a campaign, hoping for immediate conversions. But alas, your campaign falls flat like a damp oily cake. Why? Because you skipped the crucial steps of strategizing, researching your audience, building personas, segmenting the market, selecting the...