Mise En Scene

When it comes to smartphones, the debate between Android and iPhone often sparks passionate arguments. Both have their strengths, but Android offers several key advantages that make it the go-to choice for many users. Let me jot down some reasons why Android stands out. 1. Affordable Options for Everyone One of the biggest perks of Android is its wide range of devices. Whether you're on a budget or ready to splurge, there’s an Android phone for you. Brands like Samsung, Google, and Xiaomi offer everything from basic models to cutting-edge flagships. iPhones, on the other hand, are notoriously pricey, with even the older models often stretching your wallet. 2. Customization Galore Android gives you the freedom to make your phone uniquely yours. Want to change your home screen layout, use widgets, or install a custom launcher? Android has you covered. With iPhones, customization is limited—you’re pretty much stuck with what Apple decides is best. 3. Expandable Storage Ever run out of...

Ever wondered about Bitcoin’s latest price or how much your crypto stash is worth in USD? Well, here’s the perfect tool for you! The bitcoin is soaring high. The trend is going to accentuate as it crosses the 80K USD mark. So hopping on the trend, we have just added a real-time Bitcoin-to-USD converter right here on the blog, so you can get the most accurate conversion instantly.  🔄 Instant Conversion: Simply input your Bitcoin amount (BTC) and watch the magic happen as it turns into USD in real-time—or flip it around and see how much Bitcoin you’d get for your USD!  💡 Why You’ll Love It:  Live Rates: Powered by the CoinGecko API, so you’re always working with up-to-the-minute data.  Super Simple: No need to navigate anywhere—just type your amount and let the converter do its thing. Perfect for Investors: Whether you’re diving into crypto or have been in the game for a while, this tool makes conversions easy and fast.  👉 How It Works:  Enter the Bitcoin ...

 Most people, especially small businesses, trip over the difference between marketing and sales. They expect marketers to sell as well. It is understandable that they are cash-strapped and can't afford to hire multiple people, but most of the time, it is due to ignorance that they equate sales with marketing and vice versa. I have seen JDs for marketers, social media managers, and similar disciplines that mix up their duties. So here I have created a table that will help you differentiate between sales and marketing. If still potential employer argues with you, send him/her this blog post. So, without further ado, let's take a plunge.  Image Credit S.No. Aspect Sales Marketing 1 Primary Focus Closing deals and generating revenue. Building brand awareness and attracting potential customers. 2 Objective Convert leads into customers. Generate interest and awareness for products/services. 3 Timeline Short-term focus on immediate sales. Long-term focus on brand building and nurturi...

Ever wondered which social media platform best matches your personality? Whether you're all about capturing the perfect moment, keeping up with the latest trends, or sharing on-the-go updates, each platform has its own vibe—and so do you! Take this fun quiz to discover which social media network you’re most like. Are you more Twitter/X, Instagram, LinkedIn, or Snapchat? Find out now! Option 1 Option 2 Option 3 Option 4 Next Your Result:

  Nowadays companies have to find new ways to stand out. One popular method is through B2B influencer campaigns. You might already know that influencer marketing is big in the consumer world, where companies partner with celebrities or social media stars to promote products. Now, B2B companies—those that sell to other businesses instead of consumers—are using a similar approach. By teaming up with experts and thought leaders, B2B companies can build credibility and trust with their audience.  What Makes B2B Influencer Campaigns Different? B2B influencer campaigns work a bit differently from B2C (business-to-consumer) influencer marketing. In B2C campaigns, influencers often promote products like clothes or gadgets by showing how they use them in daily life. But in B2B, influencers are experts in specific fields, like tech, finance, or healthcare. They have strong followings because people trust their knowledge and insights. When they recommend a product, other professionals ar...

 For the past decade or so, we’ve heard a lot about blockchain, NFTs, and cryptocurrency. The very word cryptocurrency causes some people to squirm—and for good reason. We’ve witnessed numerous scams, self-proclaimed gurus promoting their courses, and the volatile nature of the crypto market. Despite the controversies, cryptocurrencies have persisted for over a decade, and they don’t seem to be going anywhere. One of the clearest examples of cryptocurrency's staying power is Bitcoin, which currently holds a value of over $60,000 per coin. Seeing the success of Bitcoin and other well-known currencies, many new cryptocurrencies have sprouted in recent years. Pi is one of them, and it’s worth taking a closer look at this promising new currency. Let's start with a brief definition of each term.  What is Cryptocurrency? Cryptocurrency is a digital or virtual currency secured by cryptography, making it nearly impossible to counterfeit or double-spend. It operates on decentralized ne...

  Recently, in a job interview, I was asked about my digital marketing experience. I shared everything about my work, such as handling social media, SEO, copywriting, etc., but the interviewer was actually asking if I had experience in advertising and PPC. I smacked my head in disappointment. The issue wasn’t with him—most people, including those in MNCs, equate digital marketing with advertising and PPC. They don’t realize that digital marketing is a vast field, and advertising and PPC are just two tools in the repertoire. So, I thought I’d share a post explaining why digital marketing is more than just advertising and PPC. 1. Digital Marketing as a Subset of Marketing The term "digital marketing" suggests that it is a subset of marketing (or, to be more precise, traditional marketing). It could be defined as "marketing done through digital tools and technologies." Even though the world has shifted from offline to online mediums, digital marketing remains grounded ...

Here is a summary of the latest marketing news.  1. Hyper-Personalization: Companies are using real-time data to better understand what each customer likes. This allows them to show the right products and send the right messages to people, which helps keep customers interested and more likely to buy. 😎🤖 2. Voice Search is changing how businesses optimize their websites. More people are searching using their voice, so businesses need to focus on longer and more natural phrases. Also, they should be ready for local searches like "near me". 👂📣 3. Cookie-less Future: Because of privacy concerns, businesses are moving away from using third-party cookies. Even though Google delayed this change, companies need to find new ways to collect and use data, focusing on direct information from their own customers.🍪🚫 4. Omnichannel Communication: Customers are interacting with brands across many different platforms, such as social media, websites, and apps. Companies need to make sure...

  I really don't like to boast about my achievements. There are so many moving parts; getting them right and hitting the bull's eye is not humanly possible. It is truly a blessing of God. People begin to give talks and churn out tutorials on success not realizing the circumstances that created that success were aligned by God. However, it doesn't mean that you should sit idle and wait for the miracles to happen. As they say, God helps those who help themselves. Here are a few points that helped me besides the divine help.   How to say NO diplomatically 73,000+ views 👉Find something that adds value. Many people find it difficult to say No. Clever people exploit this trait to get free work or any other favor. I have personally experienced this situation and learned to say no through trial and error. However, I wanted other nice people to avoid being manipulated. 🚫 How to speak basic Pashto 238,000+ views 👉Write something you are passionate about. Although my mother tongue ...

When you hear "digital marketing," what comes to mind? Google ads, sponsored social media posts, maybe even those pesky pop-ups that follow you around the internet? Advertising and paid media indeed play a significant role in digital marketing. However, I can't help but feel a bit angry whenever I come across a job post or content that narrowly defines digital marketing as just advertising. Jobs that harp on advertising are looking for shortcuts, whereas marketing is a long-term process.  Let's set the record straight: digital marketing is not just about ads. It's a subset of marketing, akin to a vast ocean with advertising as just one of its many channels. Imagine you've allocated a budget for advertising. You launch a campaign, hoping for immediate conversions. But alas, your campaign falls flat like a damp oily cake. Why? Because you skipped the crucial steps of strategizing, researching your audience, building personas, segmenting the market, selecting the...