Mise En Scene

  If you're not living under a rock, you must have seen one of your friends, relatives, or acquaintances doing weird antics before their mobile phones 📱. Despite their freaky shenanigans, they're raking in money 💰. Yes, you guessed it right. They are the Social Media Influencers. They can be found on all social media platforms, from Instagram to YouTube, making kooky dance videos on TikTok, sharing snaps, or expressing opinions on Twitter. Welcome to the world of Influencer Marketing. Businesses have discovered an effective advertising and marketing channel. In this article, we'll be exploring the future of Influencer Marketing in 2023: outlook and best practices. Let's keep things brief and to the point so we don't get derailed from the topic. Here are some quick facts about Influencer Marketing: According to Influencer Marketing Hub, the global influencer marketing industry is expected to reach $21.1 Billion in 2023. Brands worldwide are considering allocating 4...

Hey there! If you're interested in learning about growth marketing in Pakistan, you've come to the right place! Here are some awesome examples of how businesses in Pakistan have used growth marketing strategies to grow their user base and increase revenue. But first, the definition. So, what exactly is growth marketing? It's all about using data-driven techniques and experimentation to figure out the most effective channels and tactics for driving customer acquisition and retention. By constantly analyzing the data and testing new ideas, you can optimize your marketing efforts and create a better experience for your customers.  The best part? The ultimate goal of growth marketing is to accelerate your business growth and increase your revenue.  By continuously improving the customer experience and maximizing the lifetime value of each customer, you can take your business to the next level.   First up, let's talk about Careem. This ride-hailing service has used referr...

  The relationship between digital and traditional marketing is often debated, but it's clear that the two are not mutually exclusive. Traditional marketing tactics, such as print advertisements, billboards, and direct mail, can still be highly effective in reaching certain demographics. At the same time, digital marketing strategies, such as social media advertising, email marketing, and search engine optimization, are becoming increasingly important in today's digital age.  One of the advantages of digital marketing is the ability to target specific audiences based on demographics, interests, and behaviors. By leveraging the power of data analytics, businesses can better understand their customers and create personalized marketing campaigns that resonate with their target audience. However, traditional marketing tactics can also be effective, especially when it comes to building brand awareness and trust.  While digital marketing has certainly revolutionized the industr...

It is very heartening to see that many people are producing content on social media. Whether it is Facebook, Instagram, Linked In, Twitter, or their new cousin TikTok, we see loads of content published daily. Social Media has become a powerful way of communication - mass communication. But these content producers are not aware of the concept and terminologies used in the field. Similarly, they struggle with advertising or promotion too. Both are part and parcel of the communication process. to help them, I have written a small guide below on how they can use the advertising properly. Almost all social media platforms have some promotion or advertising mechanism. This simple process will work with all of them. This plan is called 5 M's of Advertising.  These M's are Mission, Money, Message, Medium, and Measurement.   Mission:  It is where you decide your objectives. What do you want to achieve through advertising? The 3 basic reasons are to inform, persuade, and remin...

Disclaimer: I wrote this blog 10 years ago. But it is still relevant. Hoping you will like it. It's a bit clunky to read as I used keywords here.  One of the famous party games ‘ Truths or Dare’ has become part of global pop culture. Invented in the US, people on other continents like playing this game too. If you play it once in a while, then it retains its freshness. On the other hand, if you often play this game then asking good truth or dare questions becomes difficult. You and your friends get bored of trite truth-or-dare questions . Some questions are not appropriate for all settings. Some can be termed as girls' questions or others as boys-only.  To solve your problem, here is a list of 10 questions that are exciting and embarrassing at the same time. You can easily ask them in the gathering of male and female friends. Which Guy/Girl in The Room You Would Like to Date? In our list of good questions for truth or dare , here is a potboiler. Love is a universal emotion. D...

Note:  This post is for beginners, so you can skip this and read other posts if you are proficient in social media data analysis.    What is Analytics or Data Analysis? Useful information is called data. It can be in multiple forms, such as descriptive or numerical. For example, the number of people who have visited your site or liked your post. In Pakistan, Analytics is underrated and not fully utilized compared to other digital marketing branches. The emphasis is on promotion and interaction. Digital marketers and page owners neglect the data and numbers and what story these facts and figures depict. The situation is not very different in other countries where SME businesses don't concentrate on data analysis. So let me educate you based on the matrices you should be looking at and how you can deduce inferences from them and improve your content strategy. The number of visitors: This is the most basic metric you would encounter on FB, IG, Twitter, or other platforms. T...

The 7 Cs of effective communication are as applicable to social media as they are to any other medium. The 7 Cs are Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. The idea is that your content should tick all these benchmarks. Although social media is less formal, following them will differentiate you from the competition.  You may be writing a caption on Instagram or writing a FB post, these points will guide your writing.  Websites initially were text-based but now with Web 2.0 (e.g social media websites), they have become more visual. People create lots of content on social media both visual and textual but they are not aware of mass communication concepts. Therefore, most of the content is plagued with errors. Besides content errors, the content does not fit in the first place, logically, textually, or visually. Learn these basics of effective communication so that your next post is stellar from a communication perspective. Let's learn them one by on...