Mise En Scene

If you are an ambitious person, you must have multiple things going on in your life. They may be related to your work, home, online world, or any other realm. Similarly, you may have personal goals to achieve in your life. To keep you organized and make sure you don't forget these tasks, you need to jot them down. This document is a powerful productivity tool. It is called a to-do list.   What is a Master To-Do List?   It is a combined list of all your to-do tasks and goals in your life. The main purpose of this list is to dump all your goals and tasks from your mind on a piece of paper, a word processor, or maybe in a mobile app. The basic difference between a daily or weekly to-do list and the master list is that the daily/weekly to-do list is short-term whereas the master to-do list is a combined list of tasks that you want to accomplish in the long run or during your entire lifetime. This is not limited to only personal life, you can create one about your professional goal...

Recently, COVID-19 changed everything; the way we work, communicate, enjoy, and interact. Companies and organizations had to adopt the work-from-home model. E-commerce saw a boom as people faced lockdowns and restrictions. businesses realized the importance of digital channels for marketing and selling products and services.  While it created huge job opportunities for digital marketers, it certainly showed that it is not for everyone. Let me elaborate.  The first thing that motivates people to go digital is the success stories of brands and companies that are minting money online. The other is the stats of internet and social media users. When they hear that there are 2 billion Facebook users, Instagram has 800 million users, etc., they start to drool.  What they don't realize is that not all 2 billion people will be interested in their business. This figure is cumulative. These people are divided into different regions, countries, niches, likes, and other categories. It...

Millions of apps exist in the world. The number is increasing exponentially. The real challenge for the developers is to reach the audience. One may have the most fantastic app in the world, but if the users don’t know about it then it is like a white elephant! It costs so much but it is of no use.  Not everyone can afford millions of dollars to market their apps. Marketers are now integrating internet memes for app promotion in particular and promotion in general. Let me tell you a bit about internet memes.   In 1976 a British evolutionary biologist and author, Richard Dawkins in his book “The Selfish Gene” presented the idea of Memes . Analogous to a gene, a meme is an idea, behavior, or style that spreads from person to person across cultures. He likened the spread of ideas from culture to culture similar to the genes found in living beings. As genes can move among offspring, Memes can also mutate, change, and eventually die.  Internet Memes are a subset of memes....