Can you save the biryani before it’s too late? They lurk in every delicious spoonful... They pretend to be friendly spices… But deep down, they know they’re unwanted. Yes, we’re talking about the one and only — 🥶 Ilaichi aka Cardamom aka the Uninvited Guest. 🎮 Now You Can Fight Back! We made a game so you can finally take revenge on all those traumatic bites. Slap that smug cardamom with your click/tap and show it who’s boss! 🎯 How to Play: 1. Click the “Start Game” button to begin your spicy mission. 2. A mischievous cardamom (with its tongue out, mocking you 😝) will appear randomly on the biryani plate. 3. Tap or click on it as fast as you can. 4. You have 60 seconds to hunt down as many of them as possible. 5. At the end, your score will show up like a true warrior’s trophy 🏆 Feeling spicy? Hit Restart and go again!
Recently, COVID-19 changed everything; the way we work, communicate, enjoy, and interact. Companies and organizations had to adopt the work-from-home model. E-commerce saw a boom as people faced lockdowns and restrictions. businesses realized the importance of digital channels for marketing and selling products and services.
While it created huge job opportunities for digital marketers, it certainly showed that it is not for everyone. Let me elaborate.
The first thing that motivates people to go digital is the success stories of brands and companies that are minting money online. The other is the stats of internet and social media users. When they hear that there are 2 billion Facebook users, Instagram has 800 million users, etc., they start to drool.
What they don't realize is that not all 2 billion people will be interested in their business. This figure is cumulative. These people are divided into different regions, countries, niches, likes, and other categories. It is true that they can reach new markets but still it has a limit.
Likewise, they see social media stats. It also entices businesses to jump into the pool. Instead, they get disheartening results. Even the giants such as Coca-Cola and PepsiCo have negligible engagement compared to their number of followers. For example, Coca-Cola has 105,113,746 likes but their posts have a negligible engagement ratio (which doesn't make even 1% of their followers/likes). Only entertainment pages have noticeable engagement e.g., Khabees Orat. They have the liberty to talk about any topic and get people engaged. That is why they have a greater engagement ratio without post-boosting.
Recently, when everything went online including marketing, these clients hired digital marketers. However, their expectations were short-lived when they saw these dismal results on social media and other digital media.
The situation on IG is not different. The influencers' accounts take lots of engagement while the other pages have to be content with average engagement.
So what is the solution? You may be scratching your head all this digital marketing boom is fake? The answer to this dilemma is aggregated effort. Your niche may not get enough social media engagement, but you can get traffic through other channels e.g., email, SEO, advertising, blogging, affiliate marketing, etc. The idea is to use multiple channels to drive traffic. You are sitting in a niche area that is okay. Focus on SEO or advertising. Email is also a very effective method for conversion and lead generation. Instead of dumping your resources on a channel (e.g., social media) that is generating results, use other digital avenues. This holistic digital marketing strategy will help you realize your digital dream.
Similarly, it is completely okay if your business doesn't need digital marketing. You can do traditional offline marketing and that is perfectly fine. The good old traditional marketing efforts like direct marketing, marketing literature, events, classified ads, etc., can do the trick for you.
If you learned something, let me know. If you don't then read this hilarious post. Talk to you in the next post.
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